Since its inception in 2000, Bet365 has managed to grow from a small, local operation in Stoke-on-Trent, England, to one of the most prominent online betting organizations in the world. These days, the site boasts more than 20 million customers worldwide.
Bet365 has gained a global reputation as one of the most popular international online sports betting companies.
The incredible in-play betting platform is its most defining feature along with an innovative search function that will allow you to locate markets directly from the homepage effortlessly.
Bet365 is considered one of the best sports betting sites when it comes to horse betting.
In our comprehensive review of Bet365, we will evaluate the welcome package designed for newly registered players and take a closer look at its rewards program.
We will also dive into the promotions and contests for existing players. Then we will assess the betting software and give you a step-by-step guide on navigating its racebook and the live streaming service.
Furthermore, we look at Bet365’s mobile app, the races you can bet on and with what types of bets.
We will conclude our review by looking at the stats and form database, the payment methods, the customer service center and a brief history of the company.
Welcome bonus and bonus code — 2019
Bet365 comes equipped with an industry-standard welcome bonus designed explicitly for newly registered players.
Once you’ve registered for a new account on the Bet365 desktop version or the mobile platform, you will be entitled to a 100% welcome bonus, up to $100.
The minimum deposit to claim Bet365’s welcome package is $20. So, if you decide to deposit less than that, you will not qualify for the offer.
Please also keep in mind that you will need to make your minimum deposit within 30 days after registering to claim the welcome bonus. Therefore, if you deposit $30, you will receive $30.
However, we strongly suggest depositing $100 to claim the full bonus amount.
To release the bonus funds, you will need to make qualifying wagers within 30 days after you activate the welcome offer. A qualifying bet needs to be at odds of +120 (1:5) or higher; fully cashed-out wagers will not count.
You can use the welcome bonus on a wide variety of sporting events, including horse and greyhound racing.
Rewards and loyalty programs
Bet365 is one of the world’s biggest and most renowned online sports betting sites. Therefore, you would assume that it offers one of the most generous rewards programs in the online betting industry.
However, if you are searching for a rewards program that allows you to earn loyalty points with each wager you make, Bet365 will disappoint you.
However, Bet365 offers one of the most attractive loyalty programs for online poker enthusiasts. Furthermore, it impresses with a fantastic multi-tiered loyalty scheme for online casino players.
However, when it comes to sports betting enthusiasts, it’s nowhere to be found. We spent hours looking for sports betting loyalty program related to horse race betting. Unfortunately, we were unable to find anything.
We then queried this with the help desk via live chat and were disappointed once again. In fact, the customer service representative failed to understand what we were looking for when we asked about the sports betting loyalty program.
At the time of our review, there wasn’t a loyalty program for sports bettors at Bet365.
Promotions, contests at Bet365
Most horse race betting sites tend to force-feed you ongoing promotions through pop-up messages in your account or even via email. However, Bet365 takes a relaxed approach by providing all promotions and contests under the “Services” button. This link is in the top right-hand corner of the homepage, directly under the login section.
Bet365 offers seemingly endless promotions.
Consequently, the site offers a helpful filter, which will allow you to search for promotions according to the sport you enjoy betting on the most. Sports include soccer, greyhounds, horse racing, Australian racing and a wide range of other games.
Horse racing promotions
The horse racing promotions on offer at Bet365 are listed here. Also, you will find a brief description of each to give you an idea of the ongoing promotions you can claim as an existing bettor:
- Price Promise: Bet365 continually updates and compares prices to ensure that the races shown on live TV are the best prices in the industry.
- Best Odds Guaranteed: Bet365 promises to provide the best prices on both greyhound and horse racing, including payouts on bigger odds if they are available. This offer also applies to live horse racing.
- Racing Value: Bet365 adds more value to your online horse betting experience. It includes early prices on each race, enhanced place terms, enhanced win, double result offer, non-runner no bet and more.
- Each-Way Extra: You can accomplish this horse race bet through decreased and increased race placements. However, this bet only applies to certain races.
- Live Horse Racing: Bet365 gives you the ability to watch any horse race in Ireland and the UK for a minimum each-way bet of 50 cents or a $1 win bet.
- Racing Archive: Bet365 gives you the power to enjoy race replays on horse races from Ireland and the UK.
Other exclusive promotions
We have mentioned promos that are specifically for horse racing enthusiasts. At Bet365, bettors will also be showered with promotions aimed toward the online casino platform, the online poker room and other sporting events.
In addition, the site will offer exclusive promos when major horse racing events are around the corner. As a result, you can, therefore, expect the perfect boost before the game gets underway.
Bet365 betting software
The Bet365 website’s distinctive gray-and-dark-green color scheme has subsequently managed to imprint itself with online bettors around the globe.
The site supports 24 languages, ranging from English to Polish.
It also comes equipped with four ways to display odds, including fractional, decimal, American and fractional/American.
Situated at the top of Bet365’s homepage are several useful links. The sections include:
- In-play betting
- Live casino
Located on the left-hand side of the homepage are all the sporting events available on Bet365.
Meanwhile, the middle section will include promotions, in-play betting opportunities that are currently live, top coupons to claim and popular sporting events.
Likewise, the right-hand section will provide your betting slip, additional promotions and more sporting events with odds.
Finally, located at the bottom of the homepage can be found an arsenal of additional links. These allow you to browse through the comprehensive help section, the stats and forms database, promotions, audio services and scores and results.
You will also find the licensing information of the site along with betting news, careers and additional information on affiliates and mobile betting.
How to navigate to racebook
Once you’ve landed on the homepage, you will need to search for “horse racing” on the left-hand side of the screen.
All sports are in alphabetical order; therefore, it will only take a few seconds to locate horse racing from the extensive list of games. You can bookmark a sport with a “star” to ensure it appears at the top of the page as a favorite the next time you visit the site.
Once you select “horse racing,” you will go to a new page. There, you’ll be greeted by the “next three” races that will occur from all around the world. These include races from Ireland and the UK, New Zealand and Australia races, North American races, virtual races and ante-post bets.
For international bettors, you are more than welcome to wager on the totepool when it comes to domestic races; these consist of the quadpot, placepot and jackpot. You will also have access to enjoy Bet365’s live streaming service for a mere 50 cents wager.
Site racing information and features
Once you’ve selected any of the horse races that are taking place on the day, you will receive a flood of racing information.
Examples include racing colors, current odds, tote win and place odds, age of horses, trainers, jockeys and distances.
You will also notice that the tricast and forecast options will be available below the racecard, giving you more opportunities to enjoy a quick wager. However, any specials available that day will be at the top of the horse racing page.
Another fantastic feature on the horse racing site is the ability to deposit and wager at the same time.
If you forgot to load your account with funds and you click on a horse to place a bet, you will receive a pop-up box. Here, you can quickly make a deposit without having to visit the cashier section of the site.
Bet365 live streaming
Bet365 impresses with more than 200 events, making it an industry leader when it comes to live streaming.
You will appreciate that you can watch nearly all the Irish and UK horse racing events directly on the Bet365 website. The live streaming platform opens up in a new window to give you the chance to place more bets while the race is underway.
Like most online betting sites, Bet365 has a small restriction on its live streaming service. To watch a live race, you will need to place a minimum bet of 50 cents on each way or a $1 win bet. You will also gain access to an innovative live streaming archive, which will allow you to revisit old races. This access gives you a significant edge when it comes to researching the form on jockeys and horses.
Bet365 also provides commentary on all horse races, while the picture quality will always be in high-definition.
Consequently, the live streaming experience is as captivating as possible. Also, you can expand the separate window to full screen.
Bet365 betting app
Interested in placing bets while on the go?
Bet365 offers a great mobile betting app with a plethora of unique features.
These include live audio channels, live scores and details statistics that give you the necessary edge. All of these features, along with a high-performing, lightning-fast user-interface coupled with exclusive horse racing promotions, makes the Bet365 mobile app one of the best in the online betting industry.
The Bet365 mobile betting app is downloadable on a range of hand-held devices, including smartphones and tablets.
It’s available on both Android and Apple devices, giving you access to all the desktop features in the palm of your hands. You will be able to download the Bet365 mobile app directly from Apple’s App Store. Alternatively, you can visit the Bet365 website to download the mobile app for Android devices.
The Bet365 mobile app will allow you to register, deposit, claim promotions, place an assortment of bets and request a withdrawal without sitting at your computer.
Major races covered by Bet365
Bet365 is one of the most comprehensive online horse betting sites in the world. As such, it covers a vast selection of racing events throughout the year. This includes coverage of all horse racing events in Ireland and the United Kingdom, as well as significant horse racing events on an international scale as well.
To give you an idea of the races you can look forward to, we included a list of popular horse racing events below:
- 1000 Guineas
- 2000 Guineas
- All Star Mile
- Beverley Bullet Sprint Stakes
- Breeders’ Cup
- Cheltenham Gold Cup
- Chester Stakes
- Commonwealth Cup
- Dubai Golden Shaheen
- Dubai World Cup
- Golden Rose
- Hong Kong Sprint
- Kentucky Derby
- Kentucky Oaks
- Prix de l’Abbaye
- Queen Elizabeth II Stakes
- Tarzino Trophy
- Windsor Park Plate
Bet365 features a surplus of racing events. You need to scroll down the homepage of the racebook to see a list of all the upcoming racing events from around the world.
Types of bets at Bet365
Bet365 is more than a horse betting site.
All told, it covers more than 35 sporting events from all around the world. There is always a surplus of betting markets available for each sport on the site.
When it comes to horse race betting, the online sportsbook provides an arsenal of betting markets. These are enough to keep even the most avid sports bettor satisfied.
The range of horse race betting markets include:
- Exotics: First four, trifecta, exacta and quinella.
- International futures
- Jockey challenge
- Multiples for the win: Super 6, quaddie, treble and doubles.
- Place cards: Similar to quaddie but aimed toward the finishing position.
Along with the betting options is the guarantee that you will receive the best odds on most of the horse races. Bet365, therefore, becomes even more attractive when compared to other online racebooks.
Stats and form database
The stats and form section at Bet365 is accessible from any page on the site by simply scrolling to the bottom of the website.
Under the “Stats & Form” section, you’ll be able to view additional information on all horse racing events, including:
- Australian horse form
- Horse form
- Horse search
- Irish and UK greyhound form
- Irish and UK racing archive
- US horse form
Each of these links will allow you to obtain loads of additional info on upcoming races. Also, it gives you access to previous race results to assist you in making a more informed decision on your next betting experience.
For instance, the “Horse Form” link will open a new window that will give you access to:
- ABC guide
- Fast results
- Full results
- Jockey and trainer stats
- Results archive
- Today’s pointers
If you know the name of the horse, you can use the “horse search” function, which will allow you to search for it and get additional information quickly.
The site comes with a wealth of statistics and forms to help you with all your betting needs.
Is Bet365 legal?
The Bet365 website is accessible in more than 200 countries. Therefore, it’s much easier to give you a list of countries where it is restricted. Below, you will find a small list of countries where Bet365 is legal.
- United States
Unsure whether or not you can sign up for a new account at Bet365? Contact the support desk and query your jurisdiction with them to find out.
Deposit and withdrawals
Bet365 comes with an excess of payment methods for both deposits and withdrawals.
By supporting more than 20 worldwide currencies, you can imagine the magnitude of payment methods that are available on the site.
It is rather difficult to list all the payment methods at Bet365. That’s because the site offers various deposit and withdrawal methods depending upon where you are in the world.
When it comes to players in Europe or Canada, you will be able to use one of the following methods:
- Bank Wire
- Credit or debit card
- Skrill 1-Tap
These payment methods are secure, safe and allow you to instantly deposit funds on your account with no additional fees or charges. Most of these options are also available when it comes to making a withdrawal.
To get a better idea of the payment methods that are available to you regardless of where you live, visit the “Service” section, and search for payment methods according to country and currency.
Bet365 offers a great customer support center that you can reach in a few ways.
The customer service center is available 24/7 to assist you with any request or query you may have regarding your account. Moreover, it provides friendly and professional support, thanks to well-trained representatives.
You can contact the support desk via:
- Live chat
You will also be impressed with the site’s “Help” section. There, you’ll find a comprehensive FAQ section. You can find additional information on account verification, login problems, withdrawals, deposits and more.
Bet365 was initially established in 2000 by Denise Coates in Stoke-on-Trent, England. Coates decided to develop a trading team and sports betting platform in March 2001. To do so, she borrowed £15 million from the Royal Bank of Scotland (RBS) against the betting shop estate that her family owned.
This business was initially established in 1974 by Peter Coates and was operated by Denise Coates since 1995 when she was the managing director.
In 2005, Bet365 decided to sell its betting operation to Coral for £40 million, which also allowed it to pay off the RBS loan. Since then, Bet365 has managed to grow into one of the largest online betting sites in the world. In 2018, Bet365 subsequently generated more than £50 billion in sports wagers.